Growth and decline

Microsoft Windows 3.0, which began to approach the Macintosh operating system in both performance and feature set, was released in May 1990 and was a less expensive alternative to the Macintosh platform. Apple's response was to introduce a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh Plus, was the least expensive Mac until early 2001

 This  is a  comercial when the fisrt mac's laptop was  realized.
http://en.wikipedia.org/wiki/Macintosh#1985_to_1989:_Desktop_publishing_era

Desktop publishing era

In 1985, the combination of the Mac, Apple’s LaserWriter printer, and Mac-specific software like Boston Software’s MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, desktop publishing was unique to the Macintosh, but eventually became available for other platforms as well. Later, applications such as Macromedia FreeHand, QuarkXPress, Adobe Photoshop, and Adobe Illustrator strengthened the Mac’s position as a graphics computer and helped to expand the emerging desktop publishing market.
The limitations of the first Mac soon became clear: it had very little memory, even compared with other personal computers in 1984.
 http://en.wikipedia.org/wiki/Macintosh#1990_to_1998:_Growth_and_decline